![]() ![]() ![]() This branding has remained relevant to many people throughout the years, which can be seen in the success of more recent video campaigns like “Reverse Selfie.” ![]() It encapsulates your identity, including the products and services to be sold, and these are packaged to be consumed by audiences.įor example, The Dove Self-Esteem Project launched in 2004 focused on its self-love rebrand that challenged the beauty status quo. Strong branding will dictate your strategyĭeveloping one’s branding is often part of the initial stages of launching any business. Here’s everything you need to know about the importance of branding in your next video marketing campaign. However, for a marketing team to bank on the popularity of an app, it must be backed by solid branding to successfully make waves online and offline. It is higher than the standard 15% that applies to most other apps. TikTok, the most successful among these apps, had an average watch rate of 16.23% in 2022. Video marketing has been a trendy choice in recent years, thanks to the emergence of short-form videos and their adoption on the most prominent social media platforms. ![]()
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